PTE Reading MC Multiple Answers: The ecotourism business is still very much in need of a shake-up and a standardized app…

The ecotourism business is still very much in need of a shake-up and a standardized approach. There are a few organizations that have sprung up in the last ten years or so that endeavor to educate travelers and operators about the benefits of responsible ecotourism. Founded in 1990, the Ecotourism Society (TES) is a non-profit organization of travel industry, conversation, and ecological professionals, which aims to make ecotourism a genuine tool for conservation and sustainable development. Helping to create inherent economic value in wilderness environments and threatened cultures has undoubtedly been one of the ecotourism movement’s most notable achievements. TES organizes an annual initiative to further aid the development of the ecotourism industry. This year it is launching ‘Your travel choice makes a difference, an educational campaign aimed at helping consumers understand the potential positive and negative impacts of their travel decisions. TES also offers guidance on the choice of Eco tours and has established a register of approved ecotourism operations around the world.