PTE Reading MC Single Answer
Read the passage and answer the question by selecting the correct response from the options below.
Many of today's most trusted sales techniques were invented over a century ago by a young merchant named Eaton in Toronto. When he was young, Eaton worked briefly with his brothers in small-town stores. In 1869, he set up his own shop in downtown Toronto. He had many competitors, but he was also ambitious and had a plan for success. He offered a unique style of trade, but as was expected, all the other shopkeepers laughed at him, believing he would eventually fail. However, Eaton was not a man to be easily defeated; he came up with a brand new notion of business - 'Goods satisfactory, or money refunded.' He sold all his goods at fixed prices and only for cash.
The best description of Eaton is that,